Ahrefs Brand Radar, UK refrigeration prompts: fridge freezers, American fridges, fridges and freezers. Samsung vs LG, Bosch, Haier, Currys, AO and John Lewis. Snapshot 19 Oct 2026, compared with 19 Sep 2026.
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AI share of voice
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Mentions
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Citations
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Impressions
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Tiles show the 19 Oct snapshot with the change since 19 Sep (Brand Radar figures are rolling snapshots, so a like-for-like day a month earlier is the cleanest month-on-month read). Share of voice is Brand Radar's AI share of voice for Samsung within the tracked set (brands can appear together, so shares don't sum to 100%). Sparklines are weekly averages since the report started tracking (week of 3 Aug 2026).
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Over time, all seven brands
Weekly average of the daily Brand Radar snapshot, all platforms, from the week the report started tracking.
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Each card shows Samsung's share of voice on that surface, its rank among the seven brands and how many citations Samsung earns per 100 mentions. "Prompts" are Ahrefs' tracked prompt sets; "search queries" are AI answers on real Google searches. Grok is paused in this report.
Share of voice by platform
Each cell is a brand's share of voice on that platform; the leader on each row is bold.
Brand leaderboard
Ranked by all-platform share of voice on 19 Oct. Changes are against 19 Sep. Non-brand mention rate is the share of answers to prompts that name no brand where each brand is mentioned (AI Overviews answers only, weighted by prompt volume). Platforms led counts the eight active platform views.
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Brand
Share of voice
Change (pts)
Mentions
Change
Citations
Change
Impressions
Non-brand mention rate
Platforms led
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By product
Share of non-brand AI Overviews answers naming each brand, weighted by prompt volume.
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By funnel stage
Share of all AI Overviews refrigeration answers naming each brand, and the share citing samsung.com.
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Consumer considerations
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Share of prompts by consideration
Every unique refrigeration prompt in the AI Overviews answers export (679, branded and non-brand), grouped into the consumer considerations from your refrigeration prompt list, plus "Usage & how-to" for questions the list doesn't cover. Compared with how your 273-prompt list splits across the same considerations.
Brand Radar promptsYour prompt list
Consideration
Prompts
Share of prompts
Share of non-brand
Volume
Share of volume
In your list
Share of your list
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Samsung vs the strongest rival, by consideration
Non-brand prompts grouped into the consumer considerations from your refrigeration prompt list, plus "Usage & how-to" for questions the list doesn't cover. AI Overviews answers only. Bars show Samsung and the top rival's mention rate; the gap is in points. Considerations with fewer than five answers are left off the chart.
Consideration
Answers
Volume
Samsung
Top rival
Gap
samsung.com cited
In your list
Most cited
Biggest prompts Samsung misses
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What AI cites, by source type
Share of cited domains in AI Overviews refrigeration answers, overall and in answers naming each brand.
Named but not linked
Of the AI Overviews answers naming Samsung, the share that cite a samsung.com page.
Who gets cited in non-brand answers
Share of non-brand AI Overviews refrigeration answers citing each site.
samsung.com
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which.co.uk
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Base: - non-brand answers.
Most-cited sites
From the cited domains export (all refrigeration answers, all platforms). "With Samsung" and "Rivals only" count AI Overviews answers citing the site that name Samsung, or name a rival but not Samsung.
Site
Type
Answers citing
Pages cited
DR
With Samsung
Rivals only
Citation gaps
Sites cited more often in non-brand answers that name a rival but not Samsung than in answers that name Samsung. Gap index = rate in rival answers ÷ rate in Samsung answers.
Site
Type
Rival answers
Samsung answers
Rate (rivals)
Rate (Samsung)
Gap index
Most-cited pages
Top pages from the cited pages export, excluding Google Shopping product cards.
Page
Type
Found in
Cited in
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Samsung pages cited
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Found, never cited
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Samsung citations
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Share to non-UK pages
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Page counts are from the ChatGPT, AI Overviews and Perplexity answers exports.
Top cited Samsung pages
Samsung pages in the Brand Radar cited pages export (top 1,000 refrigeration pages, all platforms). "Found in" counts answers where AI retrieved the page; "Cited in" where it linked it.
Page
Page type
Found in
Cited in
Cite rate
Avg. position
Samsung pages by topic
From the answers exports. Working = cited more often than skipped; Often skipped = found at least as often as cited; Found, not cited = never linked.